In marketing, we use the term silos Phone Number List for a specific way of organizing sites. This method is also known as “parent and child structure”: the most comprehensive posts are the “parents”, and the smallest are the “children”.
When developing your silo structure, it's important that all posts have links that make the connection between the contents. The idea here is to make navigation easier for the reader. As he wants to delve into a subject, he navigates between the posts.
To create this silo structure, you need to have a strategy. Define the macro objective of your website and what path the user will take.
If you want to be successful with your Silos structure, you need to be very careful and think about the strategy. There is no plugin or anything automatic to do the work for you. The silo structure has to be designed manually.
Advantages of using a silo structure
Improve quality in the PageRank flow
PageRank is an algorithm used by Google to rank websites. This is what determines which page will appear in the first results when using the search engine. To do this, it evaluates the authority of the sites for each content. That is, if you have a blog about recipes, PageRank will assess how much of an expert you are on the subject and how relevant and original your content is for those who are searching for this topic.
When you use the silo architecture, you are showing that you understand the subject and are able to answer searches from different types of users according to the depth they want.
In this way, the user can reach their destination faster. He does not need to click on several buttons on the site to access what he needs, as access is simplified.
A good example of this is the Apple website logo on Home, which already offers the category of products and the list of offers it has. You can easily navigate between cell phones, tablets, watches, chargers, covers, televisions. Sites that use the silo structure are intuitive and easily navigable.
Facilitate the strategic creation of internal links
Distributing links strategically between the most important pages on your website helps with ranking and increases your authority. Google's John Mueller agreed that good structure improves your site in terms of rankings.
Promote the generation of qualified leads
Lead Generation is one of the reasons why an SEO strategy is executed. A website favored by a good silo architecture gets more traffic enabled for important keywords.
Well-designed traffic can attract qualified Leads that can become future customers.
What is the difference between silo structure, hubs, category and topic cluster?
Organizing a site by structure means having main topics, related to your keywords, and your secondary content that will help you understand the subjects of this parent content. This does not eliminate the use of categories.
The categories will help organize the site in a broad way, they will organize the posts, they are like an index. They can help the consumer find everything within the website.
Categories are used to group posts together in a broad way. It is like an index, which helps your readers to find certain content within the site. However, the framework does not rule out using categories.
Topic cluster and hubs are practically the same thing, a group of content that revolves around main content and uses a base page as a hub for internal links.
Hubs or topic clusters follow the same logic as the silo architecture, there is only one difference, in the latter, the internal links only show pages in the same silo, while the former allow a freer connection between categories.
A good example is security.org , a site about home security services, smart home and digital security, we noticed that there are hub pages right on the homepage. see in the following image how they operate with hubs:
