Your budget will affect your influencer Phone Number List selection. You might target rebellious young males, but that doesnt mean that you can afford to work with PewDiePie, any more than it means you could afford to advertise during South Park on traditional tv. Therefore you need to focus on looking for YouTubers within your budget who make videos for your intended customers. It is also essential that you select influencers who have a similar culture to your brand. Disney, for instance, is unlikely to choose any influencers who arent family-friendly. Dont just go for popular, well-known influencers- they may not stand for the same things that you do. This is where it makes sense to use an influencer platform or agency to assist you in finding the right influencers for your brand – people who target the same demographics and psychographics you do and communicate using the same tone. Ultimately you need to ask yourself, are their followers your potential customers If not, then what would be the purpose of working with them Pay Your Influencers Appropriately You wouldnt expect to receive free advertising on traditional television channels.
So why should you expect to get free promotion on YouTube channels You should create a budget for your influencer marketing, just as you would for any other marketing campaign. And if youre a small business with a minuscule marketing budget, then you need to focus on lesser influencers with a lower reach. Indeed, more influencer marketing occurs using micro-influencers than with celebrities or mega-influencers. Many of the influencer marketing platforms, such as SocialBook, give you an indication of the rates you should expect to pay each influencer. Engage with Your Influencers’ Followers Dont just pay your influencers and sit back on the sidelines. Hopefully, the people who watch the videos on your influencers channels will be your future customers. This is just as true if you are targeting the top of-the-sales funnel as it is when you are trying to make sales right at the bottom. You want to have conversations with the viewers about your products. Join in the discussion in the comments beneath the videos.
