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Twitter has partnered with Shopify to make it easy for US merchants to use the social network to grow their business. Merchants can add the Twitter sales channel app to their Shopify admin dashboard to access managers who can view social network shopping tools and features.

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Sales channels are automatically and regularly synced with Shopify's merchant catalog. So users don't have to worry about updating product information on multiple platforms.This will make it easier for merchants to showcase their products through Twitter's Shop Spotlight,

a dedicated area at the top of their profile where up to five items can be listed. Merchant account visitors will be able to scroll through the product carousel to purchase without leaving Twitter. Merchants can also choose to highlight a larger product collection through Twitter's in-app store,