Nội quy diễn đàn

[wattawalkka]

Osca

[wattawalkka]

Alli

[wattawalkka]

John

[wattawalkka]

SOZV

[wattawalkka]

Pape

[wattawalkka]

Gimm

[wattawalkka]

tuchkas

[wattawalkka]

Wind

[wattawalkka]

Fion

[kulsum125]

Going with the herd, posting any content without understanding your audience, their difficulties and desires, or having your business' value proposition well designed, will not help you attract more customers.

Have you Phone Number List ever stopped to think about why you created and continue to feed your business's social network? It could be Facebook, Instagram, LinkedIn or YouTube. It doesn't matter.

We hear that statistics say that the number of users on Facebook has reached 2 billion and that the corporate profiles on Instagram have already exceeded 50 thousand. But, have you evaluated what each of these networks are really for?



What each of them does best, according to their resources, is what will actually help you with connections, authority and sales – or not.

So I want to give you a tip. First of all, be clear if your business is B2B or B2C. In case you've never heard those terms, I'll explain.

B-2-B is the company that sells to another company: “Business To Business”, in English. Residents of Uncle Sam's land love to exchange short words for numbers. For example: technology service providers, IT or telephone services, accountants, among others.

B-2-C is a company that sells products to individuals, the end consumer. For example: children's schools, dentists, doctors, commerce, furniture stores, and so on.

Each social network brings a greater or lesser amount of each public, according to that profile. Your client will hardly be in all of them daily.

For example, LinkedIn was born with the proposal to create interaction and integration between professionals and executives, in addition to the exchange of good corporate practices. Therefore, it has become a more professional and well-behaved network, which talks a lot about business and the corporate universe, and the challenges we face in this world.


If you created a Facebook page for your company because everyone else did, be very careful. This story of thinking: “everyone is there, so I need to be there too” can be a shot in the foot.

Depending on the business and the niche, being on Instagram (such as e-commerces, or professional photographers) already allows for a good interaction and exchange of information with your client, for example. But you need to evaluate, research and listen to your client.

As I started my career in Journalism, I bring this expertise to understand which content fits best in which channel and apply it to practically everything I deliver to my clients. From content curation to present the public with only what really matters, as well as the editing of materials using journalistic methodologies, to the use of interview techniques with the objective of gathering valuable information to make the business grow, always targeting the sales.

For those starting out

Very calm at this time. I know anxiety is intense and, at various times, we find ourselves wanting to be an octopus, literally – doing eight things at once. It does not give.